A show-piece of intelligent marketing demonstrating the iQ car as an easy and fun car to drive for savvy city dwellers. Original concept by happiness-brussels (wtf. on the name, but we can expect to hear a lot more from these guys in the future).
Pierre And Damien from pleaseletmedesign had pro race car driver Stef van Campenhoudt tease the iQ car around in an hangar. While the ceiling mounted camera tracked the car positions via custom opensource software by Zach Lieberman.
Concept by Grégory Titeca & Mohamed Oudaha @ happiness-brussels
Font design by Pierre & Damien @ pleaseletmedesign
Coded by Zach Lieberman @ openFrameworks
Driven by Stef van Campenhoudt
iQ Car by Toyota
iQ font - When driving becomes writing / Full making of from wireless on Vimeo.
